We’re going to do something interesting over the next few days: give out 100 e-commerce tips. We don’t think we want to write a hundred posts about it, so we’ll batch them up.
So here goes:
- Never leave unanswered emails for more than 48 hours, or your will lose the sale.
- For transparency, let the customer see your shipping charges as early as possible in the checkout process.
- Make sure your forms use common names for fields so that they’re easy to recognise and familiar.
- Avoid having address or phone fields that assume only a US citizen is going to purchase e.g. State fields that only allow a few characters entry. If you’re happy taking money from non-US purchasers, you MUST go to a tiny bit of effort to accept their address and telephone numbers painlessly!
- If you’ve got a country drop-down box, please list it in alphabetical order, and don’t put United States (or your country) at the top!
- Don’t just accept payment through PayPal. Many people have had bad experiences with PayPal and prefer to use alternative, simpler payment methods, also people from other countries simply cannot use Paypal.
- Make your site incredibly easy to buy from – no registration if possible, live chat, anything to make it friendly and easy to buy from.
- Take a picture of your office and add it to your contact us page with your company FAX number on it.
- Ensure that no point/page on your site is more than two clicks away from anywhere else on the site. Don’t bury your products in several pages of clickthroughs.
- Keep your initial products pages light and clean, with links to product details if visitors actually want to read.
- Build your site for the end user, not the search engines.